The ITU Regional Office for Asia and the Pacific says costs, enormity of task, lack of government support and cooperation among stakeholders, and ever evolving
Category: Articles
Enhancing Audiences Viewing Experience through Virtual Reality Technology
The use of virtual studio and virtual studio implantation technology is bringing a new visual experience for the TV audience, and providing new thinking and
Demands of Cutting-edge Content
For broadcasters to develop and sustain cutting-edge content, they must ensure it is interactive and produced and delivered on multi-screens. Such content must cater to
Content is Still King
Audiences will have many screens to watch news anytime and anywhere, and to draw their attention, particularly the young, broadcast journalists must have a story
‘Invasion of Globalised Content’
Asian media is raising concerns about the ‘invasion’ of globalised content on various screens that threatens local content and may necessitate government regulation such as
Monetising Content
Broadcasters were urged to preserve good content by digitising and managing it efficiently in order to share this valuable resource to future generations and enable
Big Challenges for Broadcasters
Dato’ Sri Ahmad Shabery Cheek, Minister of Communications and Multimedia of Malaysia, raised the possibility that viewers might stop watching TV in the traditional sense
Story with Impact
Mr. Turan Ali, Director of Radio Netherlands Training Centre, Netherlands, has identified various elements in producing programmes that have an impact consistently with audiences.
Art of Good Storytelling
Ms. Poonam Sharma, Director of Singapore MediaGuru, urged broadcasters to relearn the art of good storytelling, and stressed that winning in today’s multimedia landscape means
Future of Broadcasting
The future of broadcasting lies not only in producing creative content that is relevant, innovative, and engaging, but also in adopting formats that keep pace