AIBD Director Yang Binyuan has strongly urged broadcasters to move away from a business as usual attitude and adapt to the challenges and opportunities posed
Day: February 27, 2014
Training Approaches in the New Media Environment
For broadcast training institutions to be attuned and responsive to the demands of new media and social media, they need to form task forces that
Need for a Responsive Training Curriculum
Mr. Steve Ahern, CEO of International Media & Broadcasting Academy (IMBA), Australia has called for a restructuring of the training curriculum for broadcasters, one that
Effective Curriculum Models for Social Media Training
Any effective curriculum models for social media-based training must start with the audience and an understanding of what motivates them towards social media and related
Don’t Alienate Your Audience
Know your audience more. Max Villandre, Publishing Director, IGN ASIA, Malaysia advised broadcasters to engage with their audiences, saying they have alienated themselves from viewers
Media Who Connect to People Will Win
Dr. Joanne Lim Bee Yin, Deputy Director of the Centre for the Study of Communication and Culture, University of Nottingham, Malaysia, says in a networked
Increasing Social Media Use and Reach
The Korean Broadcasting System (KBS) is increasing its interaction with its audiences, no matter what devise they are utilizing, as one of three key strategies